Integrated Organisational Communication (Paperback, 3rd Edition)

Integrated Organisational Communication offers a holistic view of the communication of organisations. The book takes a multidisciplinary approach, and the main thrust of the book is the integration of communication in the organisational context. It is now commonly accepted that communication should be integrated, but integration is interpreted and practised in many ways. In this text, the starting point of the approach to communication integration is the brand. This is the consolidated outcome of every message about the organisation and its products received by a stakeholder, and includes planned, unplanned, service and product messages. Organisations should align these messages at strategic, management and functional levels, bearing in mind that communication integration, and ultimately perception of their brands, occurs in the minds of all the organisation’s stakeholders, not only those who manage the organisation or plan its communication.

General

Imprint:	Juta & Co
Series:	Course Code: CCOM5112 / CCOM5122 / COSC6221 / COSC6231 / COM2601 / COM2602 / COM3701
Authors:	Rachel Barker • George Angelopulo • Lida Holtzhausen
Dimensions:	242 x 167 x 24mm (L x W x T)
Format:	Paperback
Pages:	506
Edition:	3rd Edition
ISBN-13:	978-1-998963-94-2
Categories:	Books > Reference & Interdisciplinary > Communication studies > Research methods Books > Business & Economics > Business & management > General Books > Varsity Textbooks Books > Academic & Education > Varsity Textbooks > Business & Economics Books > Academic & Education > Varsity Textbooks > Business Management Promotions > June Sale
LSN:	1-998963-94-2
Barcode:	9781998963942

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