Contrary to what one might imagine, there is no such thing as an
experience designer. At least not in the sense that we might talk
of an individual recognised as such. To make experiences is to be
human. Shaman, architect, food engineer - you name it, they are all
experience designers. Informed by an understanding of people's
needs and wants - our stories, our rituals, our myths - the
beautifully designed experience has the power to transform lives.
The Experience Book is an ode to that power. Essentially, it is a
book about time and how we use it to design and make experiences
that define the spaces we live, work and play in. Divided into a
guidebook and a sourcebook, it begins by explaining what it is
about the human mind that so deeply feasts on the notion of the
experience, and then employs this knowledge to suggest a method or
framework for designing experiences. The guidebook done, the
sourcebook serves as inspiration for the art of experience design,
with precedents drawn from the past 35,000 years' worth of
transformative experience making. One of the first publications
about the attributes that together make what is fast becoming a
recognised discipline, The Experience Book is beautifully
presented. Comprised of a wonderfully eclectic range of written
forms, illustrated by a fantastic mix of drawings and photography,
and backed by historical and contemporary examples from the worlds
of architecture, branding, fashion, music, art, sport and business,
it introduces the maker of experiences as part ethnographer,
storyteller, master planner and performance artist. Challenging the
orthodoxy of function, reasserting process over monument and
product, delighting in the unexpected, and championing the
spectator over the spectacle, this is a book for anyone interested
in the power of design, be they creator, communicator or consumer.
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