Society expects corporations to play by a new set of rules today.
Customers, shareholders and investors have come to demand greater
accountability, ethics and responsibility from business. We also
want companies to help protect the environment, build roads, fight
corruption, advance human rights, support the arts, contribute to
local communities, compete globally and create shareholder value at
the same time. In short, we want corporations to do well and to do
good, even during a challenging economy. In the aftermath of ethics
scandals and the largest oil spill in history, this mandate has
never been stronger. Doing Good lays out 55 key rules business
leaders can follow to prove responsibility and improve their
company's reputation, recognizing the intense scrutiny coming from
consumers, policymakers and the media. Chapter-by-chapter, Doing
Good makes a clear case for a new standard of corporate
responsibility, especially for large publicly traded companies who
have more opportunities and resources. Seasoned with practical,
common-sense, advice from notable business and political leaders,
and a survey of best practices from leading companies, Doing Good
challenges today's corporations to help build a better humanity. It
covers governance, ethics, philanthropy, diversity, customer
relations, globalism, privacy and more. Doing Good is a must read
for anyone who cares about the increasingly important role of
business in our society.
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