|
Books > Reference & Interdisciplinary > Interdisciplinary studies > Area / regional studies
|
Buy Now
Handbook on Place Branding and Marketing (Paperback)
Loot Price: R1,320
Discovery Miles 13 200
|
|
|
Handbook on Place Branding and Marketing (Paperback)
Series: Research Handbooks in Business and Management series
Expected to ship within 12 - 17 working days
|
Place branding as an academic field is both challenging and under
explored. In the face of an ever-expanding global urban population,
this Handbook illustrates how place branding can contribute to
transforming urban agglomeration into sustainable and healthy
areas. The Chapters cover four key areas; place branding as a tool
for economic development, experiences of place making,
methodologies to develop place brands, and urban regeneration.
Pioneering experts provide in-depth analysis on the politics and
significance of place branding's inclusion in economic development
programs, the multisensory dimensions of sense of place, and new
epistemologies and methodologies for research. They further examine
the role of place marketing in combatting challenges for future
cities such as mobility, aesthetics and metropolitan conurbation.
Students and scholars in management, marketing and economics will
find this innovative and contemporary Handbook a must read.
Eminently practical, it will also benefit policy makers and place
planners, alongside consultants on public policies. Contributors:
E. Arnould, G.J. Ashworth, S. Askegaard, S. Brown, A. Campelo, D.
Kjeldgaard, M. Lichrou, D. Medway, K. O'Leary, L. O'Malley, E.
Oliveira, C.J. Parker, C. Pasquinelli, M. Patterson, H.D. Pedersen,
K. Swanson, A. Therkelsen, G. Warnaby
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
