Ever wonder why so many stars and featured players, male or female,
in movies of Hollywood’s “Golden Age” look like they just
stepped out of a beauty parlor even if the story places them in a
jungle, a hospital bed, or the ancient past? All for
Beauty examines how and why makeup and hairdressing evolved
as crafts designed partly to maintain the white flawlessness of men
and women as a value in the studio era. The book pays
particular attention to the labor force, exploring the power and
influence of cosmetics inventor and manufacturer Max Factor and the
Westmore dynasty of makeup artists but also the contributions of
others, many of them women, whose names are far less known. At the
end of the complex, exciting, and at times dismaying chronicle, it
is likely that readers will never again watch Hollywood films
without thinking about the roles of makeup and hairdressing in
creating both fictional characters and stars as emblems of an
idealized and undeniably mesmerizing visual perfection.
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