The Changing Strategies of International Business - How MNEs Manage in a Changing Commercial and Political Landscape (Hardcover, 1st ed. 2019)

The ACADEMY OF INTERNATIONAL BUSINESS (UK and Ireland Chapter) Published in association with the UK and Ireland Chapter of the Academy of International Business. In line with the 45th AIB-UKI conference, this edited collection brings together fresh perspectives on international business strategy, with a focus on the challenges faced by multinational enterprises (MNEs) in today's changing commercial and political landscape. With a diverse range of contributors from varying international backgrounds, this book discusses the different strategies employed by MNEs, and analyses how they cope with the current global business environment. An extremely useful read for those studying globalisation and MNEs, this book provides an interdisciplinary and timely approach to international business strategy.

General

Imprint:	Springer Nature Switzerland AG
Country of origin:	Switzerland
Series:	The Academy of International Business
Release date:	2019
First published:	2019
Editors:	Agnieszka Chidlow • Pervez N. Ghauri • Thomas Buckley • Emma C. Gardner • Amir Qamar • Emily Pickering
Dimensions:	235 x 155mm (L x W)
Format:	Hardcover
Pages:	243
Edition:	1st ed. 2019
ISBN-13:	978-3-03-003930-1
Categories:	Books > Business & Economics > Business & management > International business Books > Business & Economics > Business & management > Business strategy
LSN:	3-03-003930-7
Barcode:	9783030039301

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