Can corporate social awareness be translated into positive and
predictable financial outcomes? Yes. Riahi-Belkaoui covers the two
main components of corporate social awareness--corporate reputation
or organizational effectiveness and socio-economic accounting
information--and ties them directly to what happens on the
corporation's bottom line. Presenting a thorough investigation of
the models and results of the connection between desirable
corporate behavior and economic performance, he shows not only that
the outcomes are positive but that they are also predictable. A
provocative and assuring study, this is intended for corporate
management concerned with finance and accounting, and their
colleagues with similar interests in the academic community.
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