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Gender, Heteronormativity, and the American Presidency (Paperback) Loot Price: R1,329
Discovery Miles 13 290
Gender, Heteronormativity, and the American Presidency (Paperback): Aidan Smith

Gender, Heteronormativity, and the American Presidency (Paperback)

Aidan Smith

Series: Global Gender

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Loot Price R1,329 Discovery Miles 13 290 | Repayment Terms: R125 pm x 12*

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Gender, Heteronormativity and the American Presidency places notions of gender at the center of its analysis of presidential campaign communications. Over the decades, an investment in gendered representations of would-be leaders has changed little, in spite of the second- and third-wave feminist movements. Modern candidates have worked vigorously to demonstrate "compensatory heterosexuality," an unquestionable normative identity that seeks to overcome challenges to their masculinity or femininity. The book draws from a wide range of archived media material, including televised films and advertisements, public debates and speeches, and candidate autobiographies. From the domestic ideals promoted by Eisenhower in the 1950s, right through to the explicit and divisive rhetoric associated with the Clinton/Trump race in 2016; intersectional content and discourse analysis reveals how each presidential candidate used his or her campaign to position themselves as a defender of traditional gender roles, and furthermore, how this investment in "appropriate" gender behaviour was made manifest in both international and domestic policy choices. This book represents a significant and timely contribution to the study of political communication. While communication during presidential elections is a well-established research field, Aidan Smith's book is the first to apply a gendered lens over such an extended historical period and across the political spectrum.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Global Gender
Release date: September 2019
First published: 2018
Authors: Aidan Smith
Dimensions: 234 x 156 x 23mm (L x W x T)
Format: Paperback
Pages: 244
ISBN-13: 978-0-367-35143-4
Categories: Books > Social sciences > Politics & government > Political structure & processes > Elections & referenda
Books > Social sciences > Politics & government > Political structure & processes > Political leaders & leadership
Books > Social sciences > Sociology, social studies > Gender studies > Women's studies > General
Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Public opinion & polls
Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising
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LSN: 0-367-35143-9
Barcode: 9780367351434

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