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Books > Social sciences > Sociology, social studies > Gender studies > Women's studies
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Gender, Heteronormativity, and the American Presidency (Paperback)
Loot Price: R1,435
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Gender, Heteronormativity, and the American Presidency (Paperback)
Series: Global Gender
Expected to ship within 12 - 17 working days
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Gender, Heteronormativity and the American Presidency places
notions of gender at the center of its analysis of presidential
campaign communications. Over the decades, an investment in
gendered representations of would-be leaders has changed little, in
spite of the second- and third-wave feminist movements. Modern
candidates have worked vigorously to demonstrate "compensatory
heterosexuality," an unquestionable normative identity that seeks
to overcome challenges to their masculinity or femininity. The book
draws from a wide range of archived media material, including
televised films and advertisements, public debates and speeches,
and candidate autobiographies. From the domestic ideals promoted by
Eisenhower in the 1950s, right through to the explicit and divisive
rhetoric associated with the Clinton/Trump race in 2016;
intersectional content and discourse analysis reveals how each
presidential candidate used his or her campaign to position
themselves as a defender of traditional gender roles, and
furthermore, how this investment in "appropriate" gender behaviour
was made manifest in both international and domestic policy
choices. This book represents a significant and timely contribution
to the study of political communication. While communication during
presidential elections is a well-established research field, Aidan
Smith's book is the first to apply a gendered lens over such an
extended historical period and across the political spectrum.
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