Consumer satisfaction is becoming the main area of attention which
resulted a very new concept called "CRM" (Customer Relation
Management) CRM is an interactive process that turns customer
information into positive customer relationship.In the present
economic and social scenario the subject of customer protection is
of vital concern and important for citizen of the country.Therefore
need of consumer protection was felt. The Consumer Protection Act
1986 was passed by the government of India to provide better
protection of the interests of consumer and for redressal of their
grievances. The Act is a milestone in the history of socio-economic
legislation in the country.LIC of India is very much concerned and
bother about the consumer satisfaction and customer relation
management.In this project the working of the LIC, its judicial
rulings and judicial judgments in which working of LIC is reflected
has been taken up and it has been studied up to the what extent LIC
in concerned and bother about CRM and consumer satisfaction.Model
and suggestions have also been provided.
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