"The recent rash of corporate scandals--and the ensuing
financial ruin of companies and their stockholders -- proves that
even the bluest of blue chip businesses cannot bank on the blind
faith of consumers and investors. More than ever, corporations must
rebuild, restore, and strengthen bonds of trust. Al Golin has
helped create trust strategies for global business leaders
including The Walt Disney Company, Hewlett-Packard, McDonald's,
Toyota, Owens-Corning, and many others. " Trust or Consequences"
shows what makes such strategies work, and reveals the eye-opening
results of a survey of over 700 business professionals. This
essential book reveals how to:
* create an effective trust strategy
* determine the impact of trust issues on stakeholders
* assess trust-building performance and calculate the difficulty
of restoring trust
* create a ""trust bank"" for saving deposits of good will to
draw on as needed
"Trust or Consequences" offers tools for identifying trust
opportunities, as well as numerous inside accounts of
trust-building successes and failures by high-profile organizations
and leaders. Filled with provocative ideas about why many companies
overlook trust issues, " Trust or Consequences "brings the subject
to center stage -- where it must remain if companies are to regain
stakeholder loyalty and competitive advantage."
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