Contemporary business world is very much competitive and the
success in the competition is achieved mainly through giving
satisfaction to the ultimate consumer. In service oriented
industry, it is very difficult to set a standard rule to satisfy
customers. Several factors influence customer's decision making to
take the service from an organization. The banking industry is a
service industry; it provides the customer various financial
services. So a banking organization must be keen in identifying the
factors which influence their decision in taking the financial
service. Thus the bank also needs to know the perception and
satisfaction level of the customers about their performance. The
present study is about an analysis of the customers' satisfaction
on Debit Card of Standard Bank Limited, Khulna, Bangladesh.
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