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Books > Reference & Interdisciplinary > Communication studies > Media studies
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The Media Economy (Hardcover, 2nd edition)
Loot Price: R7,281
Discovery Miles 72 810
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The Media Economy (Hardcover, 2nd edition)
Series: Media Management and Economics Series
Expected to ship within 10 - 15 working days
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The Media Economy analyzes the media industries and its activities
from macro to micro levels, using concepts and theories to
demonstrate the role the media plays in the economy as a whole.
Representing a rapidly changing and evolving environment, this text
breaks new ground through its analysis from two unique
perspectives: 1) Examining the media industries from a holistic
perspective by analyzing how the media industries function across
different levels of society (global, national, household, and
individual); 2) Looking at the key forces (technology,
globalization, regulation, and social aspects) constantly evolving
and influencing the media industries. Building on the contributions
of the original text, this Second Edition provides new references
and current data to define and analyze today's media markets. To
understand the role of media in the global economy, the insights
included here are crucial for media students and practitioners.
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