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Books > Reference & Interdisciplinary > Communication studies > Media studies
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Time and Media Markets (Paperback)
Loot Price: R1,603
Discovery Miles 16 030
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Time and Media Markets (Paperback)
Series: Routledge Communication Series
Expected to ship within 12 - 19 working days
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This edited collection examines time and its relationship to and
impact upon media industries, studying how the media industry views
time and makes business and economic decisions based on
considerations of time. Contributions from an international set of
authors analyze time constraints and competition between different
media; the quantity and quality of time spent in media consumption,
audience and readership time valuation/costing/pricing; and the
emergence of new media businesses around individual time
management. Specific topics examined in the volume include: * a
philosophical look at the concept of time and its application to
media markets; * temporal aspects of media distribution for the
media industries, and how time affects their activities; * the
impact of increasing media industry consolidation and convergence
on managerial effectiveness; * approaches to time by CNN and its
various cache of news channels, in a managerial context; * the
application of niche theory as a framework to examine competition
between the Internet and television; * Internet access in the
United Kingdom and Europe, examining the cost of time for online
access; * the exchange of time and money in the television market
for advertising; and * a summary of research and an agenda for
future research on the topic of time's role in the media industry
and markets. With its origins in the third World Media Economics
conference, held in 2000, Time and Media Markets is a distinctive
and important collection appropriate for scholars and advanced
students in media management and economics.
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