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Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship
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Understanding the Entrepreneurial Mind - Opening the Black Box (Paperback, 2009 ed.)
Loot Price: R4,259
Discovery Miles 42 590
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Understanding the Entrepreneurial Mind - Opening the Black Box (Paperback, 2009 ed.)
Series: International Studies in Entrepreneurship, 24
Expected to ship within 10 - 15 working days
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Total price: R4,279
Discovery Miles: 42 790
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Interest in the functioning of the human mind can certainly be
traced to Plato and Aristotle who often dealt with issues of
perceptions and motivations. While the Greeks may have contemplated
the human condition, the modern study of the human mind can be
traced back to Sigmund Freud (1900) and the psychoanalytic
movement. He began the exploration of both conscious and
unconscious factors that propelled humans to engage in a variety of
behaviors. While Freud's focus may have been on repressed sexuality
our focus in this volume lies elsewhere. We are concerned herein
with the expression of the cognitions, motivations, passions,
intentions, perceptions, and emotions associated with
entrepreneurial behaviors. We are attempting in this volume to
expand on the work of why entrepreneurs think d- ferently from
other people (Baron, 1998, 2004). During the decade of the 1990s
the eld of entrepreneurship research seemingly abandoned the study
of the entrepreneur. This was the result of earlier research not
being able to demonstrate some unique entrepreneurial personality,
trait, or char- teristic (Brockhaus and Horwitz, 1986). It was both
a naive and simplistic search for the "holy grail" of what made
entrepreneurs the way they are. However, many of the researchers in
this volume have never gave up the belief that a better und-
standing of the mind of the entrepreneur would give us a better
understanding of the processes that lead to the creation of new
ventures.
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