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Growth-Oriented Entrepreneurship (Paperback)
Loot Price: R500
Discovery Miles 5 000
You Save: R47
(9%)
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Growth-Oriented Entrepreneurship (Paperback)
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List price R547
Loot Price R500
Discovery Miles 5 000
You Save R47 (9%)
Expected to ship within 10 - 15 working days
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A number of different methods have been used to describe
growth-oriented entrepreneurship; however, there is a consensus
that there is a particularly desirable form of entrepreneurship
that seeks to create and scale up businesses that will drive
productivity growth, create new employment, increase innovation,
promote business internationalization and achieve sustainable
economic growth. Innovation is a condition of growth-oriented
entrepreneurship that includes both the development and
commercialization of new products and services and the development
and implementation of new or improved processes that enhance
productivity or reduce costs associated with manufacturing or
distributing existing products. Innovation involves firms pursuing
distinctive business strategies and doing new things in new ways to
increase productivity, product development, sales and
profitability, including finding and developing new ways of
identifying the needs of new and existing customers and making and
marketing products that satisfy those needs. The goal of the launch
phase for growth-oriented entrepreneurial ventures is to reach the
point of scale up and common goals and activities associated with
the launch phase include market disruption and penetration; gaining
access to capital and markets and mentorship opportunities;
organizational growth through management capacity, systems,
resources (i.e., people, product and assets) management; embedding
organizational culture; development of stakeholder relationships;
monitoring and evaluation; and governance and reporting. This book
provides an extensive introduction to research on growth-oriented
entrepreneurship and continues with an assessment of attempts to
create the appropriate framework conditions for growth-oriented
entrepreneurship to flourish and sustain including financial
support; government policies; government programs; education and
training; research and development transfer; commercial and
professional infrastructure; internal market openness; access to
physical infrastructure; cultural and social norms; and protection
of intellectual property rights. The final chapter looks at
growth-oriented entrepreneurs in practice as they work to launch
and growth emerging companies. This book is a unique compendium of
research and analysis on a dynamic and important segment of
entrepreneurship and will be useful to entrepreneurs, academics and
policymakers.
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