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Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising

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Presidential Debates - Risky Business on the Campaign Trail (Paperback, third edition) Loot Price: R437
Discovery Miles 4 370
You Save: R122 (22%)
Presidential Debates - Risky Business on the Campaign Trail (Paperback, third edition): Alan Schroeder

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Presidential Debates - Risky Business on the Campaign Trail (Paperback, third edition)

Alan Schroeder

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List price R559 Loot Price R437 Discovery Miles 4 370 You Save R122 (22%)

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Alan Schroeder's big-picture history recounts the phenomenon of American televised presidential debates and its evolution over the past half century. From pundits to political operatives, from debate moderators to the viewing public, Presidential Debates reveals how the various stakeholders make and experience this powerful event. For this third edition, Schroeder analyzes the presidential debates of 2008 and 2012 and the crucial role that social media and contemporary news outlets had in shaping their design and reception. He also expands his coverage of previous campaigns, including the landmark meetings in 1960 between John F. Kennedy and Richard Nixon. Schroeder details an insider's view of the key phases of the debate: anticipation, in which the campaigns negotiate rules, formulate strategy, and steer press coverage; execution, in which the candidates, moderators, panelists, and television professionals create and project the event; and reaction, in which the commentators, spin doctors, and viewers evaluate the performance and move story lines in new directions. New chapters focus on real-time debate responses and the extent to which postdebate news coverage influences voters' decision making and candidates' behavior.

General

Imprint: Columbia University Press
Country of origin: United States
Release date: June 2016
Authors: Alan Schroeder
Dimensions: 229 x 152 x 24mm (L x W x T)
Format: Paperback - Trade
Pages: 424
Edition: third edition
ISBN-13: 978-0-231-17057-4
Categories: Books > Arts & Architecture > Performing arts
Books > Reference & Interdisciplinary > Communication studies
Books > Social sciences > Politics & government
Books > Arts & Architecture > Performing arts > Television
Books > Reference & Interdisciplinary > Communication studies > Media studies
Books > Social sciences > Politics & government > Political structure & processes
Books > Social sciences > Politics & government > Political control & freedoms
Books > Social sciences > Politics & government > Political structure & processes > Political leaders & leadership
Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence
Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising
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LSN: 0-231-17057-2
Barcode: 9780231170574

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