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Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising
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Presidential Debates - Risky Business on the Campaign Trail (Hardcover, third edition)
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Presidential Debates - Risky Business on the Campaign Trail (Hardcover, third edition)
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Alan Schroeder's big-picture history recounts the phenomenon of
American televised presidential debates and its evolution over the
past half century. From pundits to political operatives, from
debate moderators to the viewing public, Presidential Debates
reveals how the various stakeholders make and experience this
powerful event. For this third edition, Schroeder analyzes the
presidential debates of 2008 and 2012 and the crucial role that
social media and contemporary news outlets had in shaping their
design and reception. He also expands his coverage of previous
campaigns, including the landmark meetings in 1960 between John F.
Kennedy and Richard Nixon. Schroeder details an insider's view of
the key phases of the debate: anticipation, in which the campaigns
negotiate rules, formulate strategy, and steer press coverage;
execution, in which the candidates, moderators, panelists, and
television professionals create and project the event; and
reaction, in which the commentators, spin doctors, and viewers
evaluate the performance and move story lines in new directions.
New chapters focus on real-time debate responses and the extent to
which postdebate news coverage influences voters' decision making
and candidates' behavior.
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