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Digital Sport Marketing - Concepts, Cases and Conversations (Hardcover)
Loot Price: R5,012
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Digital Sport Marketing - Concepts, Cases and Conversations (Hardcover)
Expected to ship within 12 - 17 working days
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Digital sport marketing is a new, dynamic and rapidly evolving area
that is having a profound impact on contemporary sport business.
This is the only textbook to introduce core principles and best
practice in digital sports marketing, focusing on key issues,
emerging topics and practical techniques. The book surveys the new
international digital landscape in sport business and explains how
to apply digital marketing across key areas from fan engagement and
public relations to strategic communication and branding. Every
chapter includes discussion of key concepts, an in-depth case
study, and an in-depth conversation with a leading industry
practitioner that demonstrates how digital marketing works in the
real world. Full of useful features, this is an essential textbook
for any sport marketing, sport management, sport business or sport
development course.
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