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Books > Business & Economics > Business & management > Management & management techniques > Project management
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Innovation Sucks! - Time to Think Differently (Paperback)
Loot Price: R1,093
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Innovation Sucks! - Time to Think Differently (Paperback)
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Businesses spend billions on innovation with very little to show
for their investment or effort. This book challenges some of the
'ingrained truths' of innovation and suggests a different approach.
Innovation is not the creation of a novel idea. It is the
successful commercialisation of that novel idea. Rather than
starting with a costly, time-consuming problem assessment that
seeks to push potential solutions through an innovation funnel, an
'impeller approach' starts with possible solutions and gets the
market to pull the best ones forward so they can fail fast or
flourish fast. This approach is made possible by the addition of a
'bee' - a new type of integrative thinker who can harvest the
existing knowledge from the 'meadow of experts'. Completely
reversing the innovation process means organisations are much
better placed to win in the market rather than focusing on finding
theoretical solutions or clearing innovation stage gates. In
addition, this approach also recognises that the people who
shepherd the solution through the ideation and testing stage are
not the same people who must then take that solution to market for
successful commercialisation. Given the current innovation failure
rate, coupled with the fact that society is beset with multiple
wicked problems, it's time to think differently and innovate
innovation itself. This book is essential reading for Heads of
Innovation and Commercialisation, Directors of Marketing, Heads of
New Product Development and New Service Development, Strategy
Directors, Chief Technology Officers, Government advisers and
policy makers.
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