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Conflict and Creativity at Work - Human Roots of Corporate Life (Paperback)
Loot Price: R730
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Conflict and Creativity at Work - Human Roots of Corporate Life (Paperback)
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Contributes to the tide of activism that is calling for higher
ethical standards and corporate social responsibility within the
corporate world. It offers a new way to look at a company, work, a
product and company organization. Nobel prizewinner Milton Friedman
says that the only social responsibility a company has is to make a
profit. Albert Low questions this basic assumption and provides an
alternative view: a company is a complex field of interacting and
conflicting forces out of which a product emerges. The interests of
the stockholder make up just one set of these forces. The corporate
system arises out of the natural creativity of human beings and is
expressed in the work that we do. Therefore to understand a
company, its organisation and its reason for being, we must
understand creativity and work -- what they involve, and their
importance to our mental health. This new understanding of social
responsibility is imperative for the very survival of our way of
life. 'Business Ethics' quotes Thomas Donahue, US Chamber of
Commerce President, as saying, "There is something fundamentally
out of balance when short-term considerations become so dominant."
The book offers a new way to look at the corporate system and
long-term corporate social responsibility. Depression is widespread
throughout western society. A contributing factor is the way the
corporate system operates. People are now adjuncts to the system
and the result is alienation and impotence. China and India are
looming as major industrial competitors, and their employees are
very well motivated. To compete in the West we must revise the
present antiquated corporate philosophy that asserts that the
interests of the stockholder are the only interests that the
corporation can legally serve and adopt policies that promote
corporate social responsibility.
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