Cultural borrowing is exploding across the world. Creative ideas
are transferred and modified in ever increasing number and
complexity making new products ranging from TV shows to
architectural style in new cities. But what do we really know about
the spread of creative ideas? This intriguing, engrossing, and
comprehensive collection looks at the cultural and commercial
dimensions of creative borrowing world wide with an international
cast of contributors and case studies from India to Ireland, Canada
to China.
Cultural Adaptation explores how creative ideas are packaged and
nationalised to meet local taste, maps the cultural economy of
adaptation in entertainment media ranging from motion pictures to
mobile phones, and even probes the role of cultural recipes and
formats in mutating participatory experiences of theme parks and
sporting spectacles. Written in a lively and accessible manner, the
book also provides insight into remaking in lifestyle and
consumption cultures including fashion, food, drink, and gambling.
Essential for communication, cultural, media, leisure and
consumption studies scholars and students alike, this book opens up
important new perspectives on how we understand global
creativity.
This book was published as a special issue of Continuum: Journal
of Media and Cultural Studies.
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