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The Book Publishing Industry (Paperback, 3rd edition) Loot Price: R2,164
Discovery Miles 21 640
The Book Publishing Industry (Paperback, 3rd edition): Albert N Greco

The Book Publishing Industry (Paperback, 3rd edition)

Albert N Greco

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Loot Price R2,164 Discovery Miles 21 640 | Repayment Terms: R203 pm x 12*

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The Book Publishing Industry focuses on consumer books (adult, juvenile, and mass market paperbacks) and reviews all major book categories to present a comprehensive overview of this diverse business. In addition to the insights and portrayals of the U.S. publishing industry, this book includes an appendix containing historical data on the industry from 1946 to the end of the twentieth century. The selective bibliography includes the latest literature, including works in marketing and economics that has a direct relationship with this dynamic industry.

This third edition features a chapter on e-books and provides an overview of the current shift toward digital media in the US book publishing industry. A Companion Website features PowerPoints on market structure and editorial processes as well as bibliographies and up-to-date industry statistics.

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: July 2013
First published: 2014
Authors: Albert N Greco
Dimensions: 229 x 152 x 27mm (L x W x T)
Format: Paperback
Pages: 490
Edition: 3rd edition
ISBN-13: 978-0-415-88724-3
Categories: Books > Reference & Interdisciplinary > Communication studies > Media studies
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Publishing industry
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LSN: 0-415-88724-0
Barcode: 9780415887243

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