Forms of Persuasion - Art and Corporate Image in the 1960s (Hardcover)

In the 1960s, multinational corporations faced new image problems-and turned to the art world for some unexpected solutions. The 1960s saw artists and multinational corporations exploring new ways to use art for commercial gain. Whereas many art historical accounts of this period privilege radical artistic practices that seem to oppose the dominant values of capitalism, Alex J. Taylor instead reveals an art world deeply immersed in the imperatives of big business. From Andy Warhol's work for packaged goods manufacturers to Richard Serra's involvement with the steel industry, Taylor demonstrates how major artists of the period provided brands with "forms of persuasion" that bolstered corporate power, prestige, and profit. Drawing on extensive original research conducted in artist, gallery, and corporate archives, Taylor recovers a flourishing field of promotional initiatives that saw artists, advertising creatives, and executives working around the same tables. As museums continue to grapple with the ethical dilemmas posed by funding from oil companies, military suppliers, and drug manufacturers, Forms of Persuasion returns to these earlier relations between artists and multinational corporations to examine the complex aesthetic and ideological terms of their enduring entanglements.

General

Imprint:	University of California Press
Country of origin:	United States
Release date:	March 2022
First published:	2022
Authors:	Alex J. Taylor
Dimensions:	254 x 178 x 23mm (L x W x T)
Format:	Hardcover - Cloth over boards
Pages:	320
ISBN-13:	978-0-520-38356-2
Categories:	Books > Arts & Architecture > The arts: general issues > General Books > Social sciences > Politics & government > General Books > Business & Economics > Business & management > General Books > Humanities > History > History of specific subjects > History of specific institutions Books > Arts & Architecture > History of art / art & design styles > From 1900 > Art styles, 1960 - > General Books > History > History of specific subjects > History of specific institutions Promotions
LSN:	0-520-38356-7
Barcode:	9780520383562

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