While in recent years the burgeoning Higher Education (HE) sector
has been set an agenda of widening participation, few HE
institutions have strategies in place for reaching the full range
of potential students most likely to benefit from (and successfully
complete) their current subject and course offerings. Universities
and colleges are often unsystematic in the ways in which they
identify schools and colleges for outreach and widening
participation initiatives, and sometimes uncoordinated in how they
present the full institutional profile of subjects of study in
these activities. Using innovative methodology, this book sets out
some relevant aspects of the changing HE policy-setting arena and
presents a systematic framework for broadening participation and
extending access in an era of variable fees. In particular, the
book illustrates how HE data and publicly available sources might
enable institutions to move from piecemeal analysis of their intake
to institution-wide strategic and geographical market area analysis
for existing and potential subject and course offerings.
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