Retail Category Management - Decision Support Systems for Assortment, Shelf Space, Inventory and Price Planning (Paperback, 2011)

Retail shelf management means cost-efficiently aligning retail operations with consumer demand. As consumers expect high product availability and low prices, and retailers are constantly increasing product variety and striving towards high service levels, the complexity of managing retail business and its operations is growing enormously. Retailers need to match consumer demand with shelf supply by balancing variety (number of products) and service levels (number of items of a product), and by optimizing demand and profit through carefully calibrated prices. As a result the core strategic decisions a retailer must make involve assortment sizes, shelf space assignment and pricing levels. Rigorous quantitative methods have emerged as the most promising solution to this problem. The individual chapters in this book therefore focus on three areas: (1) combining assortment and shelf space planning, (2) providing efficient decision support systems for practically relevant problem sizes, and (3) integrating inventory and price optimization into shelf management.

General

Imprint:	Springer-Verlag
Country of origin:	Germany
Series:	Lecture Notes in Economics and Mathematical Systems, 656
Release date:	August 2011
First published:	2011
Authors:	Alexander Hu¨Bner
Dimensions:	235 x 155 x 10mm (L x W x T)
Format:	Paperback
Pages:	153
Edition:	2011
ISBN-13:	978-3-642-22476-8
Categories:	Books > Business & Economics > Industry & industrial studies > Distributive industries > Retail sector Promotions
LSN:	3-642-22476-8
Barcode:	9783642224768

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!