The highly competitive and globalized software market is
creating pressure on software companies. Given the current boundary
conditions, it is critical to continuously increase time-to-market
and reduce development costs. In parallel, driven by private life
experiences with mobile computing devices, the World Wide Web and
software-based services, peoples general expectations with regards
to software are growing. They expect software that is simple and
joyful to use. In the light of the changes that have taken place in
recent years, software companies need to fundamentally reconsider
the way they develop and deliver software to their customers.
This book introduces fundamentals, trends and best practices in
the software industry from a threefold perspective which equally
takes into account design, management, and development of software.
It demonstrates how cross-functional integration can be leveraged
by software companies to successfully build software for people.
Professionals from business and academia give an overview on
state-of-the-art knowledge and report on key insights from their
real-life experience. They provide guidance and hands-on
recommendation on how to create winning products. This combined
perspective fosters the transfer of knowledge between research and
practice and offers a high practical value for both sides.
The book targets both, practitioners and academics looking for
successfully building software in the future. It is directed at
Managing Directors of software companies, Software Project
Managers, Product Managers and Designers, Software Developers as
well as academics and students in the area of Software and
Information Systems Engineering, Human Computer Interaction (HCI),
and Innovation Management. "
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