The Preference-Driven Lead User Method for New Product Development - A Comprehensive Way to Stimulate Innovations with Internal and External Sources (Paperback, 1st ed. 2017)

Alexander Sann presents a functional method based on lead user method, preference measurement, and recommendations using collaborative filtering. The introduced method in this book stimulates input from internal and external sources, predicts basic customers' acceptance, and evaluates this input against pre-defined criteria such as feasibility and existing patents for further concept generation. In sum, the new method addresses common innovation barriers and helps to reduce management uncertainties. This book provides further insights to the use of lead users as innovation sources in three major industries. The author extends the methodological toolbox with practical implications and contributes to the highly discussed topic in innovation management.

General

Imprint:	Springer Gabler
Country of origin:	Germany
Series:	Forschungs-/Entwicklungs-/Innovations-Management
Release date:	March 2017
First published:	2017
Authors:	Alexander Sann
Dimensions:	210 x 148 x 14mm (L x W x T)
Format:	Paperback
Pages:	235
Edition:	1st ed. 2017
ISBN-13:	978-3-658-17262-6
Categories:	Books > Business & Economics > Business & management > Management of specific areas > Research & development management Books > Business & Economics > Business & management > Business mathematics & systems > General
LSN:	3-658-17262-2
Barcode:	9783658172626

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