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Books > Science & Mathematics > Biology, life sciences > Life sciences: general issues > Neurosciences
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Social Neuroscience - Toward Understanding the Underpinnings of the Social Mind (Hardcover)
Loot Price: R3,322
Discovery Miles 33 220
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Social Neuroscience - Toward Understanding the Underpinnings of the Social Mind (Hardcover)
Series: Social Cognition and Social Neuroscience
Expected to ship within 12 - 19 working days
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The field of social cognitive neuroscience has captured the
attention of many researchers during the past ten years. Much of
the impetus for this new field came from the development of
functional neuroimaging methods that made it possible to
unobtrusively measure brain activation over time. Using these
methods over the last 30 years has allowed psychologists to move
from simple validation questions -- would flashing stimuli activate
the visual cortex -- to those about the functional specialization
of brain regions-- are there regions in the inferior temporal
cortex dedicated to face processing-- to questions that, just a
decade ago, would have been considered to be intractable at such a
level of analysis.
These so-called "intractable" questions are the focus of the
chapters in this book, which introduces social cognitive
neuroscience research addressing questions of fundamental
importance to social psychology: How do we understand and represent
other people? How do we represent social groups? How do we regulate
our emotions and socially undesirable responses? This book also
presents innovative combinations of multiple methodologies,
including behavioral experiments, computer modeling, functional
Magnetic Resonance Imaging (fMRI) experiments, Event-Related
Potential (ERP) experiments, and brain lesion studies. It is
divided into four sections. The first three sections present the
latest research on, respectively, understanding and representing
other people, representing social groups, and the interplay of
cognition and emotion in social regulation. In the fourth section,
contributors step back and consider a range of novel topics that
have emerged in the context of social neuroscience research:
understanding social exclusion as pain, deconstructing our moral
intuitions, understanding cooperative exchanges with other agents,
and the effect of aging on brain function and its implications for
well-being. Taken together, these chapters provide a rich
introduction to an exciting, rapidly developing and expanding field
that promises a richer and deeper understanding of the social mind.
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