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Theory and Methodology of Semiotics - The Tradition of Ferdinand de Saussure (Paperback)
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Theory and Methodology of Semiotics - The Tradition of Ferdinand de Saussure (Paperback)
Series: Semiotics, Communication and Cognition [SCC]
Expected to ship within 10 - 15 working days
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The book is an in-depth presentation of the European branch of
semiotic theory, originating in the work of Ferdinand de Saussure.
It has four parts: a historical introduction, the analysis of
langue, narrative theory and communication theory. Part I briefly
presents all the semiotic schools and their main points of
reference. Although this material is accessible in many other
Anglophone publications, the presentation is marked by specific
choices aiming to display similarities and differences. The
analysis of langue in Part II is also available in Anglophone
bibliography, but the book presents Saussurean theory according to
a new theoretical rationale and enriched with later developments.
In addition, it is orientated so as to offer the foundation for the
part that follows. Part III is a presentation of Greimasian
narrative theory, well documented in Francophone bibliography but
poorly represented in Anglophone publications. The presentation
extends the theory in both a qualitative and a new quantitative
direction, and includes a great number of examples and two extended
textual analyses to help the reader understand and apply it. Part
IV, communication theory, combines an extension of Greimasian
sociosemiotics with other schools of thought. This original
theoretical section discusses fourteen consecutive communication
models, the synthesis of which results in a holistic, social
semiotic theory of communication.
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