How many presentations on innovation have there been recently?
Thousands? Millions? We are experiencing 'innovation fatigue': we
feel cheated by the endless rounds of consultants who come into our
organizations, deliver conceptual models that don't stick with the
realities of business and then leave again. Companies and teams are
left feeling more deflated than before, and with not one idea
that's impacted the bottom line. Innovation for the Fatigued argues
it is worth fighting for the concept and study of innovation in
organizations. Business leaders are always looking over their
shoulders for the next Uber moment to overtake them, and they
recognize that innovation needs to be a top priority. But how does
one innovate? This book is the antidote to the empty promises that
pervade the innovation industry. By designing a company culture
that nurtures ideas, but also defends against incrementalism and
fads, we can rediscover the powerful basics of imagination,
empathy, play and courage, which are all instrumental in delivering
real impactful innovation. Innovation for the Fatigued will detail
where companies have got innovation wrong, whilst celebrating and
studying the ones that lead the way. With unique, relatable and
varied examples, renowned innovation and creativity professor Alf
Rehn provides a practical model for getting innovation back on
track, and instilling change at speed with real concern for market
demands.
General
Imprint: |
Kogan Page
|
Country of origin: |
United Kingdom |
Release date: |
March 2019 |
First published: |
2019 |
Authors: |
Alf Rehn
|
Dimensions: |
224 x 146 x 23mm (L x W x T) |
Format: |
Hardcover - Cloth over boards
|
Pages: |
224 |
ISBN-13: |
978-0-7494-9800-9 |
Categories: |
Books >
Business & Economics >
Business & management >
Business strategy
|
LSN: |
0-7494-9800-5 |
Barcode: |
9780749498009 |
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