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Books > Reference & Interdisciplinary > Communication studies > Semiology
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Multiculturalism as Multimodal Communication - A Semiotic Perspective (Hardcover, 1st ed. 2019)
Loot Price: R1,597
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Multiculturalism as Multimodal Communication - A Semiotic Perspective (Hardcover, 1st ed. 2019)
Series: Numanities - Arts and Humanities in Progress, 9
Expected to ship within 10 - 15 working days
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This highly readable book develops a numanistic, and specifically
semiotic approach to multiculturalism. It reveals how semiotics
provides fresh and valuable insights into multiculturalism: in
contrast to the binary logic of dualistic philosophy, semiotic
logic does not understand the value of truth in rigid terms of
'true' or 'false', 'right' or 'wrong' only. The value of truth
resides in meaning, which is a dynamic, evolutionary phenomenon,
rooted, nevertheless, in factuality. Drawing on recent developments
in biosemiotics, the book presents a theoretical approach to
multiculturalism, regarding the lives of people living in
multicultural environments. Rather than analyzing political or
economic phenomena, it offers a semiotic analysis of
multiculturalism and discusses its educational implications. It
also invites readers to regard learning as a phenomenon of
ecological sign growth and to understand multiculturalism along the
same lines. As such, it brings together the life and social
sciences and the humanities in a unified perspective, in an
approach fitting postmodernism. Developing a postmodern philosophy
for contemporary non-experts, which allows distancing from
political discourse in favor of a posthumanistic stand, where
altruism is seen as an opportunity, not a threat, this book appeals
to a wide readership, from scholars seeking state-of-the-art
theories to general readers looking for a thought-provoking and
enlightening read.
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