What did publicity look like before the eighteenth century? What
were its uses and effects, and around whom was it organized? The
essays in this collection ask these questions of early modern
London. Together, they argue that commercial theater was a vital
engine in celebrity's production. The men and women associated with
playing-not just actors and authors, but playgoers, characters, and
the extraordinary local figures adjunct to playhouse
productions-introduced new ways of thinking about the function and
meaning of fame in the period; about the networks of communication
through which it spread; and about theatrical publics. Drawing on
the insights of Habermasean public sphere theory and on the
interdisciplinary field of celebrity studies, Publicity and the
Early Modern Stage introduces a new and comprehensive look at early
modern theories and experiences of publicity.
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