Crossing the Transmedia Frontier (Paperback)

This study documents and explores the emerging trend of music festivals that are incorporating transmedia narratives into their programming. Through a study of music festivals, the concept of transmedia, and the emergence of a transmedia aspect to music festivals, the reader will gain a background to the field. I will then expand with three case study festivals: Midpoint Music Festival in Cincinnati, Ohio, Treasure Island Music Festival, in San Francisco, California, and South by Southwest, a music, film and interactive media festival in Austin, Texas. Through attendance, observation, and interviews of those associated with the festivals, a few trends emerge. This study serves to document these trends, and the place of a transmedia festival in a wider culture of media-consumer interaction.

General

Imprint:	Lap Lambert Academic Publishing
Country of origin:	Germany
Release date:	July 2012
First published:	August 2012
Authors:	Alyssa Fisher
Dimensions:	229 x 152 x 3mm (L x W x T)
Format:	Paperback - Trade
Pages:	56
ISBN-13:	978-3-659-18238-9
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies
LSN:	3-659-18238-9
Barcode:	9783659182389

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!