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aAmerican television is undergoing profound transitions in the
digital age, transforming both the television industry and our
viewing experiences. Lotz has written the definitive guidebook to
the medium in transition, offering a road map to where weave been,
where weare going, and why it matters. Anyone with an interest in
televisionas present and future will find The Television Will Be
Revolutionized required reading and an indispensable reference in
the coming years.a
--Jason Mittell, Middlebury College
aLotz delivers a compelling analysis of trends that are
transforming Americaas most popular medium. Imaginative and
accessible, this book makes a vital and timely contribution to the
fields of media and cultural studies. It will be of keen interest
to TV viewers, industry practitioners, and scholarly
experts.a
--Michael Curtin, author of "Playing to the Worldas Biggest
Audience"
After occupying a central space in American living rooms for the
past fifty years, is television, as weave known it, dead? The
capabilities and features of that simple box have been so radically
redefined that itas now nearly unrecognizable. Today, viewers with
digital video recorders such as TiVo may elect to circumvent
scheduling constraints and commercials. Owners of iPods and other
portable viewing devices are able to download the latest episodes
of their favorite shows and watch them whenever and wherever they
want. Still others rent television shows on DVD, or download them
through legal and illegal sources online. But these changes have
not been hastening the demise of the medium. They are
revolutionizing it.
The Television Will BeRevolutionized examines television at the
turn of the twenty-first century -- what Amanda D. Lotz terms the
apost-networka era. Television, both as a technology and a tool for
cultural storytelling, remains as important today as ever, but it
has changed in fundamental ways as the result of technological
innovations, proliferating cable channels targeting ever more
specific niche audiences, and evolving forms of advertising such as
product placement and branded entertainment. Many of the
conventional practices and even the industryas basic business model
are proving unworkable in this new context, resulting in a crisis
in norms and practices.
Through interviews with those working in the industry,
attendance of various industry summits and meetings, surveys of
trade publications, and consideration of an extensive array of
popular television shows, Lotz takes us behind the screen to
explore what is changing, why itas changing, and why these changes
matter.
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