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The Origins and Evolution of New Businesses (Hardcover, Illustrated Ed)
Loot Price: R1,252
Discovery Miles 12 520
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The Origins and Evolution of New Businesses (Hardcover, Illustrated Ed)
Expected to ship within 12 - 17 working days
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Largely ignored by modern research, entrepreneurs - and the businesses they start and build - are a crucial source of employment and productivity growth. By comparing their common features to the more systematically researched world of large and established companies, the author identifies the distinctive nature of the opportunities that founders of new businesses exploit, the problems they encounter, the strategies they adopt, and the economic and social role they play. The market includes students in business schools, anyone who is (or thinking of) building a new business, and business managers who want to incorporate the vitality of entrepreneurial activity within going concerns.
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