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Baudrillard and the Culture Industry - Returning to the First Generation of the Frankfurt School (Paperback, Softcover reprint of the original 1st ed. 2017)
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Baudrillard and the Culture Industry - Returning to the First Generation of the Frankfurt School (Paperback, Softcover reprint of the original 1st ed. 2017)
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This book argues for the importance of the theory of the culture
industry in today's world. It begins by considering the neglect of
the culture industry in the second and third generation of the
Frankfurt School, presenting historical background information and
criticisms on the theories of Habermas and Honneth. In our age, the
culture industry is something quite different from what Adorno and
Horkheimer described or could even imagine in the twentieth
century. Today, the masses can not only access the media but can
also respond to the messages they receive. A key question that
arises, then, is why the masses, even after gaining access to their
own media, still adhere to the values of the capitalist system? Why
haven't they achieved a class consciousness? This work seeks to
answer those questions. Drawing on Jean Baudrillard's work, it
reveals the semiotic aspects of the culture industry and describes
the industry in the age of simulation and hyperreality. The book
argues that the culture industry has now entered the micro level of
our everyday life through shopping centers, the image of profusion
and more. Further, it explores new aspects of the culture industry,
such as a passion for participating in the media, the consumed
vertigo of catastrophe, and masking the absence of a profound
reality. As such, the book will particularly appeal to graduates
and researchers in sociology and sociological theory, and all those
with an interest in the Frankfurt School and the works of Jean
Baudrillard.
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