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Books > Reference & Interdisciplinary > Communication studies > Semiology
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The Effects of Rhetoric and the Rhetoric of Effects - Past, Present, Future (Hardcover)
Loot Price: R1,863
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The Effects of Rhetoric and the Rhetoric of Effects - Past, Present, Future (Hardcover)
Series: Studies in Rhetoric and Communications
Expected to ship within 10 - 17 working days
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The Effects of Rhetoric and the Rhetoric of Effects tackles one of
the thorniest and longest-standing issues in the discipline of
rhetoric - the issue of effects. While the field's founders valued
the assessment of a speech's effects, later scholars moved away
from it, privileging textual analysis, symbols, and meaning. Though
situated and strategic oral rhetoric is created for instrumental
ends, its study has been limited in recent decades. Editors Amos
Kiewe and Davis W. Houck seek to resurrect the study of effects and
consider it as the cornerstone of the rhetorical critic's
enterprise - what rhetoric actually does. In 1925, when Herbert
Wichelns essentially created the field of rhetorical criticism, he
founded it on the cornerstone of effect: what did oral rhetoric do
to an observable audience? Wichelns's founding statement held sway
for decades, even as rhetorical critics struggled doggedly to
determine "causes" to rhetoric's effects. As the speech discipline
matured and cast off the ghost of Aristotelian criticism and its
seeming obsession with effect, critics eventually adopted the study
of symbol systems as a guiding thematic. That thematic, while
enormously productive, never resolved larger questions of what
these symbol systems might be doing - beyond their incipient
meaning. In this volume scholars across several subfields of
rhetorical criticism return to the study of effect in a world
impossibly different from pre-World War II era scholarship. With
the rhetorical revolution and the linguistic turn across the
humanities and social sciences, effects can and should be
reconceptualized to engage the myriad ways that rhetoric matters to
audiences - whether in the form of listening to a speech or reading
an online script for a documentary. Rhetoricians have always known
that rhetoric matters; this volume asks how and how we might
demonstrate that.
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