|
Books > Computing & IT > Computer software packages
|
Buy Now
Social Media Management - Technologies and Strategies for Creating Business Value (Hardcover, 1st ed. 2016)
Loot Price: R2,113
Discovery Miles 21 130
You Save: R124
(6%)
|
|
|
Social Media Management - Technologies and Strategies for Creating Business Value (Hardcover, 1st ed. 2016)
Series: Springer Texts in Business and Economics
Expected to ship within 9 - 15 working days
|
This undergraduate textbook adopts the perspective of organizations
- not individuals - and clarifies the impact of social media on
their different departments or disciplines, while also exploring
how organizations use social media to create business value. To do
so, the book pursues a uniquely multi-disciplinary approach,
embracing IT, marketing, HR and many other fields. Readers will
benefit from a comprehensive selection of current topics,
including: tools, tactics and strategies for social media, internal
and external communication, viral marketing campaigns, social CRM,
employer branding, e-recruiting, search engine optimization, social
mining, sentiment analysis, crowdfunding, and legal and ethical
issues.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
