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The Creator's Code - The Six Essential Skills of Extraordinary Entrepreneurs (Paperback)
Loot Price: R209
Discovery Miles 2 090
You Save: R103
(33%)
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The Creator's Code - The Six Essential Skills of Extraordinary Entrepreneurs (Paperback)
(1 rating, sign in to rate)
List price R312
Loot Price R209
Discovery Miles 2 090
You Save R103 (33%)
Expected to ship within 12 - 17 working days
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Kevin Plank was relatively small for an American footballer, and
when he weighed the cotton T-shirt he wore under his team uniform,
he found it weighed three pounds because it was so drenched in
sweat. Knowing he couldn't hinder himself in this way, he set about
finding a material that wasn't so absorbent. Going to a local
fabric shop, he soon learned that synthetic materials would not
take in as much sweat, so he had a shirt made and found it added
just four ounces over the course of a game. When he gave some
team-mates samples to try, they also soon saw the advantages. He
began to produce the shirts commercially, and now Under Armour is a
$2 billion global brand used by people from every sport. Packed
with fascinating and inspirational tales of success, Amy
Wilkinson's brilliant book explains the six essential skills
required by entrepreneurs to achieve their dreams. Based on
in-depth interviews with the founders of numerous global brands,
from eBay to Spanx, from LinkedIn to PayPal, she shows just what
they did and what set them apart. For the key to being a successful
entrepreneur isn't necessarily about being 'first', it is about
being the 'only' one, and devising a new formula where none
previously existed. Above all, these stories show how - if you
follow the right steps - anyone can become a successful
entrepreneur.
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