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Books > Social sciences > Sociology, social studies > Social issues
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Salman Rushdie in the Cultural Marketplace (Hardcover, New Ed)
Loot Price: R3,003
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Salman Rushdie in the Cultural Marketplace (Hardcover, New Ed)
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Taking up the roles that Salman Rushdie himself has assumed as a
cultural broker, gatekeeper, and mediator in various spheres of
public production, Ana Cristina Mendes situates his work in terms
of the contemporary production, circulation, and consumption of
postcolonial texts within the workings of the cultural industries.
Mendes pays particular attention to Rushdie as a public performer
across various creative platforms, not only as a novelist and short
story writer, but also as a public intellectual, reviewer, and film
critic. Mendes argues that how a postcolonial author becomes
personally and professionally enmeshed in the dealings of the
cultural industries is of particular relevance at a time when the
market is strictly regulated by a few multinational corporations.
She contends that marginality should not be construed exclusively
as a basis for understanding Rushdie's work, since a critical
grounding in marginality will predictably involve a reproduction of
the traditional postcolonial binaries of oppressor/oppressed and
colonizer/colonized that the writer subverts. Rather, she seeks to
expand existing interpretations of Rushdie's work, itineraries, and
frameworks in order to take into account the actual conditions of
postcolonial cultural production and circulation within a
marketplace that is global in both orientation and effects.
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