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Books > Arts & Architecture > Performing arts > Theatre, drama > Opera
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The Business of Opera (Hardcover, New Ed)
Loot Price: R4,479
Discovery Miles 44 790
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The Business of Opera (Hardcover, New Ed)
Series: Ashgate Interdisciplinary Studies in Opera
Expected to ship within 12 - 19 working days
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The study of the business of opera has taken on new importance in
the present harsh economic climate for the arts. This book presents
research that sheds new light on a range of aspects concerning
marketing, audience development, promotion, arts administration and
economic issues that beset professionals working in the opera
world. The editors' aim has been to assemble a coherent collection
of essays that engage with a single theme (business), but differ in
topic and critical perspective. The collection is distinguished by
its concern with the business of opera here and now in a globalized
market. This includes newly commissioned operas, sponsorship, state
funding, and production and marketing of historic operas in the
twenty-first century.
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