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Books > Medicine > Clinical & internal medicine > Diseases & disorders > Infectious & contagious diseases
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Risk Communication and Infectious Diseases in an Age of Digital Media (Hardcover)
Loot Price: R4,579
Discovery Miles 45 790
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Risk Communication and Infectious Diseases in an Age of Digital Media (Hardcover)
Series: Routledge Studies in Public Health
Expected to ship within 12 - 17 working days
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In a digital world where the public's voice is growing increasingly
strong, how can health experts best exert influence to contain the
global spread of infectious diseases? Digital media sites provide
an important source of health information, however are also
powerful platforms for the public to air personal experiences and
concerns. This has led to a growing phenomenon of civil skepticism
towards health issues including Emerging Infectious Diseases and
epidemics. Following the shift in the role of the public from
recipients to a vocal entity, this book explores the different
organizational strategies for communicating public health
information and identifies common misconceptions that can inhibit
effective communication with the public. Drawing on original
research and a range of global case studies, this timely volume
offers an important assessment of the complex dynamics at play in
managing risk and informing public health decisions. Providing
thought-provoking analysis of the implications for future health
communication policy and practice, this book is primarily suitable
for academics and graduate students interested in understanding how
public health communication has changed. It may also be useful to
health care professionals.
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