Media and Communication Research Methods (Paperback, 2nd edition)

This essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches. Beginning with an overview of the changing contexts and trends in media and communication research approaches, the book demystifies 'research' and the 'research process' by offering practical and accessible guidance on how to design, plan and carry out successful research projects in media and communication. This is an indispensable text for all students of media and communication studies, particularly those undertaking their own research projects or taking modules in research methods.

General

Imprint:	Bloomsbury Academic
Country of origin:	United Kingdom
Release date:	October 2018
First published:	2019
Authors:	Anders Hansen • David Machin
Dimensions:	234 x 156 x 18mm (L x W x T)
Format:	Paperback
Pages:	324
Edition:	2nd edition
ISBN-13:	978-1-137-52824-7
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies
LSN:	1-137-52824-9
Barcode:	9781137528247

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