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Strategy in Emerging Markets - Telecommunications Establishments in Europe (Paperback)
Loot Price: R1,507
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Strategy in Emerging Markets - Telecommunications Establishments in Europe (Paperback)
Series: Routledge Studies in Global Competition
Expected to ship within 12 - 17 working days
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Markets which have been previously out-of-reach for companies other
than monopolies or other protected firms, are increasingly being
opened up to new entrants. Greater competitive pressure implies
that more sophisticated business strategies must be formulated by
all companies cooperating in emerging markets. This book focuses on
strategy in emerging telecommunications markets in a liberalized
Europe, particularly in the UK and Sweden. The book provides: * a
literature review and applications of strategy concepts and key
correlations * applications of a market establishment model and the
strategic states model * a description of competition amongst
telecom operators in the UK and Sweden * detailed case-studies of
strategies of telecom operators in Europe * the identification of
patterns and processes valid for emerging markets in general.
Whilst the industry focus in the book is telecommunications, the
framework and the models explored and developed provide guides to
strategy formulation irrespective of the market under
consideration. Strategy in Emerging Markets will make valuable
reading for strategy researchers, students and for corporate
strategists. It will be of particular interest to those wishing to
plot recent developments in the telecommunications industry.
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