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Books > Social sciences > Sociology, social studies > Social institutions
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Politics and Big Data - Nowcasting and Forecasting Elections with Social Media (Paperback)
Loot Price: R1,152
Discovery Miles 11 520
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Politics and Big Data - Nowcasting and Forecasting Elections with Social Media (Paperback)
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The importance of social media as a way to monitor an electoral
campaign is well established. Day-by-day, hour-by-hour evaluation
of the evolution of online ideas and opinion allows observers and
scholars to monitor trends and momentum in public opinion well
before traditional polls. However, there are difficulties in
recording and analyzing often brief, unverified comments while the
unequal age, gender, social and racial representation among social
media users can produce inaccurate forecasts of final polls.
Reviewing the different techniques employed using social media to
nowcast and forecast elections, this book assesses its achievements
and limitations while presenting a new technique of "sentiment
analysis" to improve upon them. The authors carry out a
meta-analysis of the existing literature to show the conditions
under which social media-based electoral forecasts prove most
accurate while new case studies from France, the United States and
Italy demonstrate how much more accurate "sentiment analysis" can
prove.
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