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Books > Business & Economics > Business & management > Sales & marketing > Public relations

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Medien Im Marketing - Optionen Der Unternehmenskommunikation (German, Paperback, 2009 ed.) Loot Price: R1,918
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Repayment Terms: R180 pm x 12*
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Medien Im Marketing - Optionen Der Unternehmenskommunikation (German, Paperback, 2009 ed.): Andrea Groeppel-Klein, Claas...

Medien Im Marketing - Optionen Der Unternehmenskommunikation (German, Paperback, 2009 ed.)

Andrea Groeppel-Klein, Claas Christian Germelmann

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Loot Price R1,918 Discovery Miles 19 180 | Repayment Terms: R180 pm x 12*

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Die Autoren bahnen einen Weg durch den heutigen Mediendschungel und erschliessen das Thema Medien im Marketing durch State of the Art-Beitrage und aktuelle Forschungsergebnisse. Fallstudien und Analysen zur Bedeutung der Medien in verschiedenen Branchen zeigen Anwendungsfelder fur die Medienorientierung im Marketing auf.

General

Imprint: Gabler Verlag
Country of origin: Germany
Release date: October 2008
Editors: Andrea Groeppel-Klein • Claas Christian Germelmann
Dimensions: 244 x 170 x 30mm (L x W x T)
Format: Paperback - Trade
Pages: 554
Edition: 2009 ed.
ISBN-13: 978-3-8349-0735-6
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > Public relations
LSN: 3-8349-0735-9
Barcode: 9783834907356

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