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The History of the Vespa - An Italian Miracle (Paperback)
Loot Price: R1,278
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The History of the Vespa - An Italian Miracle (Paperback)
Series: Routledge Studies in Cultural History
Expected to ship within 12 - 17 working days
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Despite the symbolic capital and the global commercial success of
the Vespa scooter, there is no academic book dealing with its
history, only literature produced by the company itself or by
scooter enthusiasts. The origins of the Vespa are shrouded in mist,
entrusted more to myth than to historical truth. Based on lengthy
research carried out in Piaggio's historical archives and on an
interdisciplinary approach, this volume aims to fill this gap. It
shows how the Vespa took techniques from the most advanced
aeronautical industries in the world, adapting and hybridizing them
in an original way, and how the company disseminated its models in
the transnational social space.
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