Opportunity Recognition - 15 Approaches for More Business Growth (Paperback, 1st ed. 2023)

The textbook contains a comprehensive presentation of tools that can be used to systematically generate innovative ideas for new business growth ("opportunities"). In practice, it can be observed that companies make considerable efforts to identify ideas for innovations that can decisively shape their industry. The reason for this is not least the knowledge that a missed wave of innovation can lead to major problems for the entire company. A central finding of business management research is that ideas for generating future growth opportunities are often not a product of chance, but the results of systematic analyses.   The authors provide a structured and comprehensive overview of the most important tools for identifying new growth opportunities. They distinguish between company-related, market-related and environment-related approaches, incorporate numerous practical examples and provide application-oriented assistance with these tools.   The second edition of the book incorporates the latest research findings, some examples have been updated and supplemented, and the book has been expanded to include practical application tasks for teaching and practical workshops.

General

Imprint:	Springer Gabler
Country of origin:	Germany
Release date:	March 2023
First published:	2023
Authors:	Andreas Engelen • Clara Von Gagern • Monika Engelen
Dimensions:	240 x 168mm (L x W)
Format:	Paperback
Pages:	266
Edition:	1st ed. 2023
ISBN-13:	978-3-658-39810-1
Subtitles:	German
Categories:	Books > Business & Economics > Economics > General Books > Business & Economics > Business & management > General
LSN:	3-658-39810-8
Barcode:	9783658398101

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