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Allianzen in der Markenfuhrung - Ansatz zur Planung kooperativer Markenstrategien (German, Paperback, 2005 ed.) Loot Price: R2,063
Discovery Miles 20 630
Repayment Terms: R193 pm x 12*
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Allianzen in der Markenfuhrung - Ansatz zur Planung kooperativer Markenstrategien (German, Paperback, 2005 ed.): Andreas Spengel

Allianzen in der Markenfuhrung - Ansatz zur Planung kooperativer Markenstrategien (German, Paperback, 2005 ed.)

Andreas Spengel; Foreword by Prof Dr Heymo Boehler

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Loot Price R2,063 Discovery Miles 20 630 | Repayment Terms: R193 pm x 12*

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Andreas Spengel untersucht, welche Chancen und Risiken sich aus der externen Wachstumsoption strategischer Markenallianzen ergeben. Im Mittelpunkt steht die fundierte Analyse dominanter Phanotypen von Markenallianzen und ihre Bewertung im Hinblick auf die verfolgten Zielsetzungen.

General

Imprint: Deutscher Universitats Verlag
Country of origin: Germany
Release date: September 2005
First published: 2005
Authors: Andreas Spengel
Foreword by: Prof Dr Heymo Boehler
Dimensions: 210 x 148 x 18mm (L x W x T)
Format: Paperback
Pages: 307
Edition: 2005 ed.
ISBN-13: 978-3-8350-0089-6
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-8350-0089-6
Barcode: 9783835000896

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