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Books > History > History of specific subjects > Economic history
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Cultures of Commodity Branding (Paperback)
Loot Price: R1,331
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Cultures of Commodity Branding (Paperback)
Series: UCL Institute of Archaeology Publications
Expected to ship within 12 - 17 working days
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Commodity branding did not emerge with contemporary global
capitalism. In fact, the authors of this volume show that the
cultural history of branding stretches back to the beginnings of
urban life in the ancient Near East and Egypt, and can be found in
various permutations in places as diverse as the Bronze Age
Mediterranean and Early Modern Europe. What the contributions in
this volume also vividly document, both in past social contexts and
recent ones as diverse as the kingdoms of Cameroon, Socialist
Hungary or online EBay auctions, is the need to understand branded
commodities as part of a broader continuum with techniques of
gift-giving, ritual, and sacrifice. Bringing together the work of
cultural anthropologists and archaeologists, this volume obliges
specialists in marketing and economics to reassess the relationship
between branding and capitalism, as well as adding an important new
concept to the work of economic anthropologists and archaeologists.
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